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I just had a call from a friend with a lead on an account. It's way too far for him to travel, but he thought I might be close enough to handle it. As it turns out, it's about a 20 minute drive beyond the furthest account we service now.
The question is this: Do you have a rule of thumb as to how far you'll go to get that additional account? Obviously, if it were a $20 driveway, nobody would chase that far to get it, but if it were a $1000/push mall, the extra driving time would not be such a big deal. Even though you may never have thought of it in those terms, there's a balance somewhere in between--"I'll drive one minute further for each XX dollars of plowing on an account".
How much does the job have to be worth for you to go out of your way to do it?
The question is this: Do you have a rule of thumb as to how far you'll go to get that additional account? Obviously, if it were a $20 driveway, nobody would chase that far to get it, but if it were a $1000/push mall, the extra driving time would not be such a big deal. Even though you may never have thought of it in those terms, there's a balance somewhere in between--"I'll drive one minute further for each XX dollars of plowing on an account".
How much does the job have to be worth for you to go out of your way to do it?